Table of Contents
CHAPTER 1: A Standard of Excellence
CHAPTER 2: Core Values and Culture
CHAPTER 3: The Great Ones Move On Quickly
CHAPTER 4: Life Happens For Us, Not to Us
CHAPTER 6: We All Make Mistakes
CHAPTER 9: The Launch of a Brand
CHAPTER 10: It All Starts with You
CHAPTER 11: Move Out of the Way—Your Role as CEO
PART II: The Four Pillar Framework
My Philosophy Around Letting People Go
What Happens When Your Company Outgrows Your People?
Putting the Right People in the Right Seats
Promote from Within When Possible
Developing Your Leadership Team
Step 2. Create Your Brand Promise
Step 3. Provide more value than anyone else